PPC Specialist - Peterborough

2019-04-15 13:17:102019-05-05Taskmaster
Job TypeFull Time
LocationPeterborough, Cambridgeshire
AreaEast of England, AllPeterborough, Cambridgeshire
Salary£40000 - £45000 per annum
Start Date
Job RefDAB25417_1555334230
Job Views21

PPC Specialist - Peterborough

Job Purpose:

You will be highly driven and keen to prove yourself in a rapidly growing entrepreneurial business, in a Direct Marketing team which is focused on innovation and results in digital marketing.

You will join us with a proven track record of successfully delivering results across Facebook and Instagram primarily, with an ability to demonstrate your continual learning and linear approach to solving problems. You are confident running multiple PPC campaigns concurrently across diverse niches, possessing proven project management skills.

You will be a great communicator, keen to share ideas and solutions based on sound direct marketing principals, conscientious of detail and holding pride in your work. You will be keen to seize the opportunity to advance your career in digital marketing with a company that considers its employees as "intrapreneurs".

Key Result Areas:

  • Event registration lead generation through Facebook and Instagram, broadening to other platforms and media types (video / audio ads) in future.
  • Ongoing testing of ads, landing pages and campaign sequences to improve the conversion rate of leads from opt-in through to event attendance.
  • Budget management and campaign reporting, including tracking leads through our CRM system from opt-in through to event attendance.
  • Continually learn and develop new PPC marketing techniques as the platforms and your knowledge grow.

The Role

  • You have extensive knowledge of and experience managing Facebook image ads, Facebook video ads, Facebook lead ads, Instagram image ads and Instagram video ads. Knowledge and experience of other PPC platforms will be a bonus.
  • You have a well-developed strategic understanding of budget management, targeting, tracking, retargeting and reporting across all previously mentioned platforms.
  • You have experience promoting or selling products and events directly from Facebook and Instagram.
  • You have a proven track record in driving quality leads through both short term, time-sensitive campaigns and evergreen campaigns.
  • You are confident in planning, writing scripts for, and overseeing the production of videos to create high performing video ads.
  • You have experience and confidence in writing headlines, ad copy and call-to-actions for PPC ads in all formats, and have a keen interest in copywriting for direct marketing, within the context of PPC.
  • You are conscientious of how your PPC ads and campaigns fit into the strategy of Direct Marketing and quality lead generation, and have a keen interest in understanding the psychology of the customer in order to create ads which grab their attention or provoke a reaction.

Apply Later
Sign in
Similar Jobs
  • Property Valuer
    All, East of England

    Role: Property Valuer/Sales NegotiatorJob Ref: 50486Salary: £ DOE + CommissionLocation: Peterborough Our client is a busy sales and lettings estate agent in the heart of Peterborough. This is an exciting time to join the company as they have great plans and aspirations for the future.As part of the...
  • Media Account Manager
    All, East of England
    £22000 - £30000 per annum + Salary is negotiable

    Account ManagerWe require a sales person to provide our clients with the best multi-platform solutions for their business.You will be comfortable in exploiting the full reach of digital and traditional media to provide creative marketing solutions.We are looking for someone who develops relationship...
  • Valuer
    All, East of England
    £20000 - £25000 per annum + commission

    We are looking for a Lister/Valuer to join a sales team based at our clients new office in Peterborough.The successful candidate will be professional, ambitious, self-motivated, results driven, energetic, committed to excellent customer care, and of smart appearance.You will have a proven track reco...
Email Me Jobs Like This
Subscribed to similar jobs notifications
We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
SessionUsed to track your user session on our website.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Google AnalyticsGoogle Analytics is an analytics tool to measure website, app, digital and offline data to gain user insights.

More Details