PPC

Paid Search Specialist - Peterborough

The Company

An opportunity to join a market leading financial technology business. Every day, we help thousands of people compare financial products via one of our 10+ trusted financial brands. Our talented team of seasoned paid search specialists create perceptive and engaging online customer experiences. Connecting customers with relevant products and services online and via telephone to our network of award-winning financial services partners. We spend millions of pounds annually with our traffic partners, Google, Yahoo and Bing as PPC forms a key part of our customer acquisition strategy. We continue to successfully use our experience and expertise to broaden our product offering and expand into new areas where we know the Digital approach to quality and service will succeed.

The Role

The Paid Search Specialist will be responsible for managing a number of financial services PPC accounts. This will involve devising tailored search strategies, handling specific budgets and regularly liaising with internal stakeholders to inform and manage expectations. Other responsibilities include conducting keyword research and generating campaign performance reports.

To ensure campaigns are successfully integrated across multiple channels, the Paid Search Specialist will work closely with other internal teams.

Responsibilities

• Developing strategy and executing PPC campaigns independently across Google & Bing for the assigned group of products and services.
• Setting up and optimising campaigns including keyword research, writing copy, budget and bid management.
• Driving quality traffic through efficient budget management and reporting against KPI's.
• Developing and executing landing page testing strategies.
• Performance reporting and analysis, ensuring that the wider team is aware of performance trends. * Supporting and working closely with key internal stake holders helping with relevant research and giving strategic campaign suggestions.
• Keeping abreast of developments in PPC and actively research, test and propose new ideas for improvement.

The Ideal Paid Search Specialist

This role is suitable for an outstanding candidate who wants to join an enthusiastic and performance driven team. This person will have at least 3 years work experience in a PPC role which has involved managing budgets. Strong numerical and analytical skills are also essential as well as excellent time management and organisation skills. The successful candidate will have a strong interest in search marketing and the wider media industry. It is essential that the successful candidate keeps up to date with the latest industry news, developments and best practices.

Desired but not essential

• Knowledge of bidding software (Marin, Kenshoo, Ignition One etc)
• Financial services experience
• Basic HTML and/or design skills for amending landing pages
• Taskmaster Resources LTD is acting as an Employment Agency in relation to this vacancy. (Permanent Vacancy)