PPC Specialist - Peterborough

(salary dependant on experience)

You will be highly driven and keen to prove yourself in a rapidly growing entrepreneurial business, in a Direct Marketing team which is focused on innovation and results in digital marketing.

You will join us with a proven track record of successfully delivering results across a variety of PPC platforms including video-based campaigns, with an ability to demonstrate your continual learning and linear approach to solving problems.

You will be a great communicator, keen to share ideas and solutions based on sound direct marketing principals, conscientious of detail and holding pride in your work. You will be keen to seize the opportunity to advance your career in digital marketing with a company that considers its employees as "intrapreneurs",

Minimum Requirements, Tasks & Responsibilities:

• You have extensive knowledge of and experience managing Facebook PPC, Facebook Video Ads, Facebook Lead Ads, Google Search PPC, Google Display Network, Native Advertising across a range of platforms, and Youtube's PPC platforms
• You have a well-developed strategic understanding of budget management, targeting, tracking, retargeting and reporting across all previously mentioned platforms
• You have experience promoting or selling information products and events directly from Facebook, Google and Youtube
• You have a proven track record in driving quality leads through both short term, time-sensitive campaigns and evergreen campaigns
• You are confident in planning, writing scripts for, and overseeing the production of videos to create high performing video ads
• You have experience and confidence in writing headlines, ad copy and call-to-actions for PPC ads in all formats, and have a keen interest in copywriting for direct marketing, within the context of PPC
• You are conscientious of how your PPC ads and campaigns fit into the strategy of Direct Marketing and quality lead generation, and have a keen interest in understanding the psychology of the customer in order to create ads which grab their attention or provoke a reaction